We have a logo!

Something about the tricky process of getting the right feel, not one specific animal, and not leaving out environment etc, wanting it to be simple and like an icon, easily recognisable, etc finally while on safari in Kenya I was sketching ideas on my iphone and came up with this combination of a generic paw print for animals, and a leaf and water droplet for environment … our talented graphic design friend Hollie Newman converted my crap sketches into our beautiful logo!

With the bright colours, bold lines and easy recognisable symbols I think we have finally, after literally a year of trying to find the perfect logo, hit the nail on the head and I’m really excited to splash it over the website, videos and documents and hope that in a years time it’ll be as recognisable and synonymous with conservation as the WWF logo!

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